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Publisher's Blog

Building Your Sales Presentation Around The Five Steps To Selling! Dr. Jeff Magee Psychologists suggest that there are five essential steps to the process or cycle of selling. Whether the selling is done face-to-face, in a…
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Identifying The Five Steps To Selling! Dr. Jeff Magee Psychologists suggest that in the transaction of selling or buying, five essential steps must be taken by the sales professional. Sales prof…
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Why Do I Care? Defining Your Passion and Personal Buy-In Factor! Dr. Jeff Magee The ability of a sales professional to believe in what she represents has a direct impact on how others perceive her. When a sales professio…
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Product IQ = Claims + Features + Benefits + Nail-downs Designing Your Position Statement! Dr. Jeff Magee Many sales professionals believe that bombarding the consumer with claims of greatness will earn them business. We see this in advertising, …
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2009 DonorsChoose Social Media Challenge Dr. Jeff Magee Today marks one of my favorite days of the year – the first day of the DonorsChoose Social Media Challenge! For those not familiar wit…
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Welcome to the first Minnesota regional edition of Performance Magazine! Dr. Jeff Magee When traditional media companies such as The New York Times and Chicago Tribune have been brought to their knees by declining subscriptions …
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