Archive for October 2009
Product IQ = Claims + Features + Benefits + Nail-downs Designing Your Position Statement!
Dr. Jeff Magee
Many sales professionals believe that bombarding the consumer with claims of greatness will earn them business. We see this in advertising, …
2009 DonorsChoose Social Media Challenge
Dr. Jeff Magee
Today marks one of my favorite days of the year – the first day of the DonorsChoose Social Media Challenge! For those not familiar wit…
